ELOVAIT BRAND KIT · VERSION 3.0 · OCEAN & FOREST · 26 OCTOBER 2026
Brandbook: https://www.elovait.ch/brandbook/
Reference: live homepage, checked 26 October 2026.

LOGOS
elovait-light.svg: primary white wordmark for dark backgrounds.
elovait.svg: monochrome Ink wordmark for light backgrounds.
elovait-black.svg: pure one-colour production; elovait-ocean.svg: Ocean variant.
elovait-va.svg / -white.svg / -ink.svg: standalone Ocean, white and Ink marks.
favicon.svg: square Ocean VA. elovait-now-white.svg / -ink.svg: CTA lockups.
All seven original letter shapes remain unchanged. Descriptor removed.
SVGs are transparent. The wordmark is custom vector artwork, not typed text.
Allow half the A cap height as clear space. Minimum wordmark: 120px / 28mm;
standalone mark: 24px. Favicon is the small-size exception.
Do not stretch, rotate, retype, outline or add effects to the logo.
Use the now lockup only for calls to action with an explicit accessible label.

PALETTE & MATERIAL
Ocean blue and Forest green on Chapter black or light neutral surfaces.
The JSON includes exact HEX values, roles and both 118-degree gradients.
colour-grain.svg is the original live 192px repeating grain tile.
connection-ocean-forest.svg uses the homepage geometry and effective colours.
Grain sits behind content; it never filters text or the flat wordmark.
Violet, rose/terracotta textures and six-colour service coding belong to v2.
They are not included in this current kit.

TYPE & TOKENS
Montserrat Variable normal, 100–900, Latin and Latin Extended.
Use fonts.css to self-host; keep the enclosed SIL OFL licence with fonts.
Headlines 500–550; body 400; emphasis 600. Use the supplied now vector.
Import elovait-tokens.css or use elovait-tokens.json in another system.
The manifest records exact homepage sources and distinguishes observed
values from reusable brandbook conventions. Check contrast in context.
White text on deep colours; Ink on Paper; Forest ink on light gradients.
Do not use white body text on Ocean or Forest accent colours.

MOTION & LAYOUT
CTA radius 6px; main height 60px / 56px mobile; nav 48px.
Controls at least 44px; focus 2px, 5px offset; input type at least 16px.
UI 180–350ms; grain 20s per 192px tile, sculptural forms 14s.
Respect reduced-motion preferences and offer a pause for ambient movement.
1280px content cap and 4px spacing scale are guide conventions.

PRINT
HEX/RGB are digital masters. Convert with the printer's ICC profile and
approve a physical proof. No unverified CMYK or Pantone equivalence.

REBUILD
From website/: python3 scripts/build-brandbook.py
The versioned system is src/data/brandbook-system.json.
Manifest SHA-256 values verify all included files.